Last updated: 10/01/2025

At Smile2Day Dental Clinic, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Smile2Day Dental Clinic
Address: 5 Sandes Avenue Dental, Kendal, LA9 4LL
Email: contact@smile2day.co.uk
Phone: 01539 296 786

2. Information We Collect

We may collect and process the following personal data:

• Personal details: name, phone number, email address.
• Website data: cookies, analytics information, and details submitted via contact forms.
• Medical records: dental treatment history and clinical notes (where applicable).
• Payment details (if required for services).

3. How We Use Your Information

Your data is used for:

• Booking and managing appointments.
• Maintaining accurate treatment records.
• Sending reminders and important updates about your appointments.
• Communicating with you regarding treatment and follow-up care.
• Sending marketing emails or SMS (where you have provided consent).
• Meeting legal and regulatory obligations (NHS and dental council requirements).

4. Data Sharing

We may share your personal data with trusted third parties where necessary, including:

• The NHS (where applicable).
• Dental laboratories and referral specialists.
• External service providers (e.g., booking software, marketing providers).
• Regulatory or legal authorities where required.

We ensure that all third parties comply with UK GDPR and protect your information.

5. Cookies & Website Tracking

Our website uses cookies, Google Analytics, Facebook Pixel, and booking software to improve user experience and track website performance. You can adjust your browser settings to decline cookies, though some features may not function correctly.

6. Data Retention & Security

• We retain dental records in accordance with NHS requirements: usually 11 years, or until the patient turns 25 years old (whichever is longer).
• All data is stored securely using encrypted systems and access is restricted to authorized staff only.

7. Your Rights under UK GDPR

You have the following rights regarding your personal data:

• Right to access: request a copy of the personal data we hold.
• Right to correction: update or amend incorrect information.
• Right to deletion: request that we delete your data (where legally possible).
• Right to withdraw consent: opt-out of marketing communications at any time.
• Right to complain: if you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at https://ico.org.uk.

8. Children’s Data

Where patients are under 18, personal data is collected with parental or guardian consent and managed in accordance with NHS guidelines.

9. Contact for Data Protection

If you have any questions about how your data is used, or wish to exercise your rights, please contact:

Data Protection Contact
Email: contact@smile2day.co.uk
Phone: 01539 296 786

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in regulations or our services. Any updates will be published on this page.